About us

OnlyBraais is a community-driven digital platform and lifestyle brand dedicated to the heart of South African heritage: braai culture.

For us, a braai is about much more than cooking over coals. It is about community, family gatherings around the fire, and a shared appreciation for quality ingredients. We have built a space that honours this tradition while bringing it seamlessly into the digital age.

Our Journey

OnlyBraais began as a passionate social media presence, capturing authentic visual stories of meat on the spit and weekend family gatherings. Thanks to a highly engaged community that quickly grew to nearly 10,000 followers, we realised the need for a centralised, larger-scale solution. Today, OnlyBraais has evolved from an inspiring feed into a comprehensive web application and functional directory, designed to be the ultimate companion for any braai enthusiast.

What We Offer

We have prioritised a clean, minimalist, and mobile-friendly experience. Whether you are standing by the fire or planning your weekend shop, OnlyBraais is effortless to use. Our platform is built on two core pillars:

• The Directory System: A comprehensive, searchable directory of South African butcheries. We make it easy to discover highly-rated spots for your home and travels, and we invite you to review and rate your local favourites.
• The Content Hub: A curated space featuring tried-and-tested recipe collections and a dedicated section for sourcing the best braai gear and equipment on the market.

Looking to the Future

Our ongoing development focuses on future-proofing the OnlyBraais experience. We are actively integrating advanced capabilities to elevate how you plan and enjoy your braais. Upcoming features include AI-driven search capabilities, intuitive travel planning workflows for holiday braais, and automated verification systems to ensure every listed supplier meets our community’s high standards.

Behind the Brand

OnlyBraais is proudly operated and managed by the digital agency, The Pony. This partnership ensures our platform is consistently maintained, featuring ongoing frontend UI/UX development, responsive community management, and a sustainable, monetised freemium model. From hosting product giveaways to facilitating local operations like firewood orders, our team is dedicated to keeping the fire burning.