ABOUT US

Welcome to OnlyBraais, a community-driven digital platform and lifestyle brand dedicated to the heart of South African heritage: braai culture.

For us, a braai is more than just cooking over coals; it is about community, family gatherings around the fire pit, and the shared appreciation for quality ingredients. We have built a space that honours this tradition while bringing it into the digital age.

OUR JOURNEY

OnlyBraais began as a passionate social media presence, capturing the authentic, visual stories of meat on the spit and weekend family lifestyle gatherings. Thanks to a highly engaged community that quickly grew to nearly 10,000 followers, we realised the need for something much bigger. Today, OnlyBraais has evolved from an inspiring feed into a full-scale web application and functional directory, designed to be the ultimate companion for any braai enthusiast.

WHAT WE OFFER

We have prioritised a clean, minimalist, and mobile-friendly experience to ensure that whether you are standing by the fire or planning your weekend shop, OnlyBraais is effortless to use. Our platform is built around two core pillars:

• The Directory System: A comprehensive, searchable directory of South African butcheries. We make it easy for you to discover new, highly-rated spots for home and travel, and invite you to review and rate your local favourites.
• The Content Hub: A curated space featuring tried-and-tested recipe collections and a dedicated section for sourcing the best braai gear and equipment on the market.

LOOKING TO THE FUTURE

Our ongoing development is focused on future-proofing the OnlyBraais experience. We are actively working on integrating advanced capabilities to elevate how you plan and enjoy your braais. Upcoming features include AI-driven search capabilities, intuitive travel planning workflows for your holiday braai needs, and automated verification systems to ensure that every listed supplier meets our community’s high standards.

BEHIND THE BRAND

OnlyBraais is proudly operated and managed under the umbrella of the digital agency, The Pony. This partnership ensures that our platform is consistently maintained with ongoing frontend UI/UX development, responsive community management, and a sustainable, monetised freemium model. From hosting product giveaways to facilitating local operations like firewood orders, our team is dedicated to keeping the fire burning.

Join us, explore the directory, and let’s make your next braai your best one yet.